Why You, Why Us, Why Now
Why You
You have spent decades building, contributing, and living fully. On the surface, life looks complete, yet privately you sense that something is calling you to awaken more fully. The prime years are an opportunity to reclaim your energy, refine your purpose, and live with intention and joy. This is for those who are not content to simply drift—those who want to author their next chapter consciously, richly, and meaningfully.
Why Us
PWT Prime Living is curated and championed by Renee Procenco and Dr. Carolina M. Billings. We are women who are living these years ourselves, bringing firsthand insight, lived experience, and decades of leadership, wellness, and personal development expertise. We know the challenges, the desires, and the gaps in support that exist for this life stage because we have lived them and guided others through them. Our mission is to create a space that honors, celebrates, and empowers this transformative decade and beyond.
Why Now
There is a profound void in how society supports life after 50. Conventional narratives focus on anti-aging, retirement planning, or superficial lifestyle hacks, leaving those in their prime without meaningful guidance on how to live fully, vibrantly, and intentionally. Time is precious, energy is finite, and the potential for joy, discovery, and self-realization is immense. Prime Living exists to fill this gap, providing a conscious, embodied, and supportive community for those ready to thrive.
An Invitation
This is a journey for us, by us. It is an invitation to reclaim, refine, and embody your life in these prime years. Together, we can live with intention, courage, and joy—because we are in our prime, and the time to live it fully is now.
— Renee Procenko & Dr. Carolina M. Billings

